Direct Links
A Direct Link is a stream-rule target: it replaces only the PWA installation step, not the domain, routing, cloaking, or analytics.
A Direct Link does not replace a stream. First create a Direct Link, then select it as a target in Traffic distribution. Traffic remains in the same flow with its rules, cloaking, tracking links, and analytics.
Direct Link removes the PWA installation step and takes traffic straight to the offer. When needed, add a Mini-PWA, webview bypass, and a push prompt. The Direct Link editor has four tabs: General, Open in browser, Enable notifications, and Mini-PWA.
A Direct Link does not inherit PWA or stream settings. Its push, webview, and Mini-PWA behavior is configured independently in the Direct Link editor.
When to choose Direct Link
Direct Link is not a “cut-down PWA”; it is a separate scenario for an audience that needs a faster, calmer path to the offer.
- Choose it when a Google Play- or App Store-style page may look unfamiliar to an audience or create unnecessary distrust.
- Use the direct path when installation adds no value and you need a shorter route to the offer.
- Enable Mini-PWA when you need a home-screen icon without a full installation page.
- Add a PWA and Direct Link as different variants in one rule to test which scenario converts better for a particular GEO or source.
In both cases, the stream domain, cloaking, filters, subs, tracking links, and analytics are retained.
General
| Field | Type | What it controls | Default |
|---|---|---|---|
| Name | text | Internal name; not shown to users | — |
| Vertical | select | System-push targeting and CPA-network mapping | — |
| Tags | chips | Arbitrary labels | empty |
| Action color | hex | One CTA color for all modals (the “Install” button keeps its Play Market style) | #1a73e8 |
| Modal theme | select | Auto / Light / Dark | Auto |
| Background color | hex | Direct Link page background | #0e0e10 |
| Background image | upload | Direct Link page background image | — |
Mini-PWA
The Enable Mini-PWA master switch turns a Direct Link into an installable app with a manifest, install prompt, and home-screen icon.
Manifest
| Field | Type | What it controls | Limit |
|---|---|---|---|
| App Name | localized text | Name in the install prompt and splash screen | up to 200 characters |
| App Icon | upload (1:1) | App icon | 512×512 recommended |
| Theme Color | “Match device theme” switch + hex | Browser chrome / status-bar color | #RRGGBB |
| Background Color | hex | Loading splash background | #RRGGBB |
| Description | localized textarea | Description in some installation dialogs | up to 500 characters |
“Match device theme” (enabled) makes colors follow the device's light/dark theme. Disable it to use fixed colors.
Install prompt (Android)
| Field | Type | What it controls | Default |
|---|---|---|---|
| Enabled | switch | Show a prompt before the native one | disabled |
| Style | select | Modal / Full screen | Modal |
| Title / Text / Accept / Decline | localized text | Prompt copy (empty = default) | — |
Install prompt (iOS)
An “Add to Home Screen” instruction overlay for iOS Safari.
| Field | Type | What it controls | Default |
|---|---|---|---|
| Enabled | switch | Show the overlay | disabled |
| Show 3 steps | switch | Illustrated steps: Share → Home Screen → Add | enabled |
| Title / Text / Steps / Button | localized text | Instruction copy | — |
Redirect after installation
The Redirect after install switch (enabled by default) automatically redirects traffic to the offer URL after installation. Disable it to keep traffic in the Mini-PWA.
When Mini-PWA is disabled, the tab only keeps browser-tab title and favicon for the non-installable page.
Open in browser and notifications
The Open in browser (webview bypass) and Enable notifications (push prompt) tabs have the same kinds of fields as the corresponding blocks in the PWA editor, but their values are stored independently. Copy is language-specific; colors and icons belong to this Direct Link.
Multilingual setup
The Webview / Push / Mini-PWA tabs have a language panel (add a language, auto-translate, set default, sync). Copy is localized; colors, icons, styles, and switches are shared across all languages.