Analytics

Build a report for a specific question: period, breakdown, metrics, filters, comparison, and export.

darkcore analytics brings click, install, conversions, revenue, cloaking, and push into one report. Start with the question you need to answer, not every available column.

Open analytics

Open a report and repeat one of the scenarios below.

Build your first report

Select a period and timezone.

Add the main breakdown: stream, PWA, GEO, source, or sub.

Keep only the metrics needed for the decision.

Narrow data with filters when you are looking for a particular campaign or segment.

Save the view if you will return to it.

Ready scenarios

Question	Breakdown	Main metrics
Which stream makes money?	Stream	Unique clicks, conversions, revenue, EPC
Which PWA converts better?	PWA	Unique clicks, installs, install CR, deposits, EPI
Which GEO is declining?	Country	Clicks, registrations, deposits, CR, revenue
Which ad campaign is effective?	`sub1` or UTM campaign	Spend, conversions, revenue, ROI/ROAS when spend is passed
Does a new route work?	Stream → rule/target	Clicks, installs, conversions, and revenue
Does push bring people back?	Push campaign	Sent, clicks, CTR, conversions, push revenue
What is cloaking blocking?	Cloaking result/reason	Clicks, blocked, GEO, OS

Breakdowns and metrics

You can break data down by stream, PWA, Direct Link, domain, GEO, OS, browser, sub1…sub10, UTM parameters, cloaking result, and other click attributes.

Paid Google traffic is identified from gclid, gbraid, or wbraid and appears as google in the standard Source breakdown. There is no separate Google dashboard: use the same filters, breakdowns, and metrics.

Metrics serve several jobs:

volume — clicks, unique clicks, installs;
funnel — all active conversion types and their CRs;
revenue — revenue, EPC, EPI, EPR, EPD;
route quality — cloaking result and blocks;
audience return — push sends, clicks, conversions, and revenue.

Do not show dozens of columns at once. One dimension and 5–8 metrics are usually enough for daily control.

Saved views

A saved view stores breakdowns, metrics, filters, and sorting. It does not store the date range or timezone, so your current selection remains active.

Views belong to your account and are available across its workspaces. You can apply, rename, or delete them.

Period comparison shows the change against the previous interval.
Time chart helps find the moment of a decline or the effect after a flow change.
CSV / Excel export moves the result into an external report; large selections are prepared in the background.

Cards above the report

Card settings let you select up to 8 metrics and change their order. Cards are configured independently from the table and chart metrics.

The default cards are unique clicks, installs, registrations, deposits, and revenue.

Custom metrics

Formulas from Settings → Conversions automatically appear in the metric selector. For example:

evt_registration / unique_clicks

Engagement

The dedicated Engagement screen shows post-install behavior: D1–D30 retention, time to registration or deposit, and cohort comparisons by stream, source, GEO, or OS. Use it after basic click and conversion attribution has already been checked.

To inspect a specific click ID or delivery error, open Tracker logs.